Last week’s post explored the differences between polarity and topic-based sentiment analysis (have a look here if you missed it). This post goes a step further, drilling down into a real data set to demonstrate the true value of topic-based sentiment analysis.
From a business perspective, there is huge difference between plain polarity and topic-based sentiment analysis (also known as aspect-based sentiment analysis)
Why is polarity analysis by itself not enough?
Our Text Classification API supports IAB’s standard contextual taxonomy, enabling content tagging in compliance with this model in large volumes and with great speed, and easing the participation in the new online advertising ecosystem. The result is the impression of ads in the most appropriate context, with higher performance and brand protection for advertisers.