There are different approaches for text categorization, the most popular one is based on keyword matching however here at Bitext we use another approach that has made us unique, and it’s based on linguistics.
Social Media irrupted in our life some years ago, however no one was expecting such a huge increase of data. But what is more important is the relevance this data has achieved to business management in areas such as Business Intelligence, Response Management Users or Customer Service.
Text analytics is the process of driving business insights from text sources such as emails, social media or surveys.
Text analysis technology has many applications outside from just feedback analysis. Call centers may seem out of date in this period where digital and email marketing are all around. However, in some industries like telecommunications or home utilities where many customers need to contact their service providers call centers can make order out of chaos.