Antonio Matarranz

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Automatic IAB tagging enables now semantic ad targeting

[fa icon="calendar'] Jun 13, 2016 12:00:12 PM / by Antonio Matarranz

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Our Text Classification API supports IAB’s standard contextual taxonomy, enabling content tagging in compliance with this model in large volumes and with great speed, and easing the participation in the new online advertising ecosystem. The result is the impression of ads in the most appropriate context, with higher performance and brand protection for advertisers.

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