New article: Social Media and ROI

Bitext's CEO, Antonio Valderrábanos, published in RedesTelecom an article (in Spanish) about Social Media and ROI: "Redes Sociales y retorno de la inversión".

A fragment of the article (translated into English):

"In order to cope with the raising volume and relevance of Social Media data, most organizations are relying on software tools in order to automate the analysis of Social Media for different business purposes: improve brand perception, identify unhappy customers, detect raising topics, and track competitors. (…) First of all, this means we have added a new source of cost to our organizations. Since every cost needs a form of ROI, how do we measure ROI for Social Media?"

Read the whole article here.


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