Last week, Bitext was included in the selective list of "Cool Vendors in AI Core Technologies” by Gartner, Inc. We have been recognized for our NLP Middleware technology for conversational bots and virtual assistants.
We can't deny it: our API platform, the longest-standing product we have been offering, is our favorite. Up until now it was fairly good and defintely had the job done, but we knew we could achieve even greater results. So these past few months we have been working intensively on renovation at all levels, and now we are truly excited to present to you a new version!
Text analytics is the process of driving business insights from text sources such as emails, social media or surveys.
A recent report from Accenture suggested 87% of people now use a second screen while watching TV to comment not only shows but advertisement. Interactions in Social Media generate dialogue and analyzing all those coments can be overwhelming, but it's necessary to track the success of off-line campaigns. In this post we want to share with you how to measure these second screen interactions based in our experience with real clients.