By 2021, organizations that bypass privacy requirements and are caught lacking in privacy protection will pay 100% more in compliance costs than competitors that adhere to best practice. (Gartner- Top 10 Strategic Technology Trends for 2019: A Gartner Trend Insight Report).
Applying anonymization techniques to your data can bring some considerable benefits and liberate you from certain obligations set out in GDPR. Do you know for example that if you want to anonymize new data collected from your website, then you’ll either need to obtain consent to collect personal data (like cookies, IP addresses and device ID) and then apply anonymization techniques, or only collect anonymous data from the start? This is why any business is concerned about anonymization.