Why Can’t your Hotel Live without Reputation Management?

[fa icon="calendar'] Aug 10, 2016 5:21:20 PM / by Bitext posted in Sentiment Analysis, Text Categorization, NLP for CX

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 Every business has only one reputation, and in a highly competititve market like the hospitality one, there is just one chance to give a good impression to your clients.

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Second Screen Interaction: Measuring the Success of Offline Campaigns

[fa icon="calendar'] Aug 3, 2016 12:30:23 PM / by Bitext posted in Sentiment Analysis, Bitext, Text Categorization

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A recent report from Accenture suggested 87% of people now use a second screen while watching TV to comment not only shows but advertisement. Interactions in Social Media generate dialogue and analyzing all those coments can be overwhelming, but it's necessary to track the success of off-line campaigns. In this post we want to share with you how to measure these second screen interactions based in our experience with real clients. 

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